June 25, 2021
Tomorrow I plan on helping with my daughter’s garden in Upsala. After I finish working in the garden, I plan on visiting “Hippe Landing” west of Upsala near the American Legion Memorial Park on Cedar Lake. The park has one of the best swimming beaches in central Minnesota. There are camping spots also, but I understand there is a long waiting list.
There used to be an old store without any signage located where the landing is now. At one time it was called Cedar Lake Pavilion. The store was owned and run by Emie Hippe. Emie was a real character and for many years she served ice cream, candy and pop to kids from the park and 3.2 beer to the adults. The PayDay candy bar was a favorite of mine.
Strangely, you could not buy a Coke there and I always wondered why. One day my brother Craig and I went in to have a drink and I finally had the nerve to ask her, “Emie, why don’t you serve Coca Cola?” She slammed her hand on the bar and said “The dirty rascals. My husband Ben used to travel quite a ways with the empty bottles and bring back the full ones. Then during the war, they asked us to simply hold on to the empties and they would pick them up later.” So what happened Emie? “The dirty rascals changed their mind and would not pick them up.” “What did you do with them Emie, they would be worth a lot of money?” “You will never find them!” she proclaimed, “We buried them under two ton of rock!”
For over 60 years no Coca Cola products were sold from this store, all because someone broke a promise. I am sure that the Coca Cola route driver tried a few times when he would see the Pepsi truck out front, but she never let them put Coke back on the shelf.
“In the best institutions, promises are kept no matter what the cost in agony and overtime.” David Ogilvy
Category : General 